How to Optimise Your Facebook Relevance Score?


Facebook has been always the first choice for marketers. While the competition between the marketers is rising more and more. That is the reason, every marketer wants to have more engagement with their Facebook business page.
Before the year 2011 that was not the case as there was no Facebook relevance score, which gauges the performance of ads on Facebook. However, with time, so many things have changed and now because of the relevance score you can get yourself benefited.

As you know that organic and paid marketing is becoming harder because of the competition and it is also quite expensive. The CPM (Cost Per Mille) have been rising more and more on Facebook. But having a good relevance score on Facebook would help you to reduce your expenses and you would also be able to gain a better response on Facebook.

The relevance score of Facebook ads depends on the 3 factors:

Facebook Relevance Ads
  • Quality ranking: Quality of the ads compared to the similar target audience.
  • Engagement Metrics: The engagement rate of the viewers of the ads which target a similar audience.
  • Conversion Rate: The conversion rate of the positive leads of the ads onto real deals.

Why Facebook Relevance Score Drops?

Even though you have been posting quality ads on Facebook, there is a chance that your relevance score would drop. If you want to fix this problem, then you need to make sure that your ads shouldn't be annoying for your target audience. Repetition of the similar kinds of ads in the dashboard can make your ads look unattractive and annoying. It is better to fix a gap based on the frequency so that you would be able to get a positive response from the viewers of your Facebook ads.

How It would Help You to Grow Your Business?


  • Based on the approach of "top to bottom" of the relevance score, you can reduce your expenses on the investments of Facebook ads. With a higher relevance score, you would get cheap offers for your Facebook ads.

  • With the better relevance score, you would be able to gain more engagement on your Facebook ads.

  • As you would get more Facebook ad engagement, you can reduce your CPM(Cost Per 1,000 Impression) and CPC (Cost Per Click) charges, while you can increase your click-through rate. It may result in getting you more opportunities to get positive leads for your business.


Best Practices to Increase your Facebook Ad Relevance Score -


Advertise with Videos: It has been seen that video ads are more effective, as it attracts more attention compared to the image, carousel or slideshow adverts.

Use texts on Your Ads: To drive more traffic to your Facebook ads, you can add up to 20% text.

Make use of Filter to Target: To get a better response from the viewers, you need to target the right audience on Facebook. Based on age, gender likes and dislikes you can target your audience using filters on your adverts.

Conclusion


In this article, you have learned all the facts and the importance of the Facebook ad relevance score. While you can also use the above-shown tactics to improve your own marketing performance on the platform of Facebook. 

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